I just finished a 3 hour study of several leading free trial offers.

Here is what I found:

• Top-notch Professional graphics
• Hot topic emotional buttons: weight loss, dating, sex, health
• FREE TRIAL OFFERS that are not free by any means.
• Multiple parts have to be cancelled (laden with strings attached)

99% of people are not able or willing to read every word on a page. Generally we scan web pages, looking for keywords.

If you did read the entire offer, you would not be so eager to accept that “Free Trial Offer”. Read More→